Why I WON’T be adopting a new alias after all!

I recently explained that I had started experimenting with the 2-step garage sound. I explained that I was not giving up on my usual fare, but that I was also mulling over using a new alias for this new music.

I thought I ought to mention that I’ve decided not to introduce a new alias. Before I explain why, I thought I’d show you my first release on this kind of vibe – it’s available on preorder right now, actually.

Not bad, eh? More to come if you like – more of the conventional house fare if you don’t. Everybody wins!

Anyway, back to the post. The first reason I decided against was because it’s a nightmare in this day and age keeping multiple social media pages updated with the latest information.

The second is because I don’t think it’s necessary to do this any more. In the vinyl days, if you released something under a certain name on one label, it was often a condition in the contract that you could not release anything elsewhere under that name for a certain amount of time after release. Vinyl was expensive and the labels wanted to protect their investment.

This is no longer the case, so it’s unnecessary. Whenever a release has something 2-step on it, I’ll promote it that way. Remixes will be easy to work out – they’ll have the words “2-Step Vox, “2-Step Dub” or wording close to that.

I hope you enjoy this new sound as much as my existing one.

ETTH Team

Team account used by the staff here at Ears To The House. News and other regular articles come from us, most other things don't.

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