It seems that it’s not just producers and DJs in house music that have been coming up with new ways of making money over the past year – but this one might take some beating, in more ways than one.

Will.i.am has put his name on a new product called the Xupermask. For the price of $299, you get a face mask with Bluetooth connectivity, noise cancelling headphones and LED lights. Quite why you’d want all that on a face mask, no one cared to ask.

I imagine you’d look like a gormless prat in one of these…

… and it looks like I was right.