Sacha Lord isn’t a name I’ve written much about of late – but rest assured this blog hasn’t forgotten about this self-declared man on a mission to save hospitality. A mission which has a suspiciously large overlap with his own mission to make lots and lots of money, but I digress.

It appears that Lord is one of these people who searches for himself on Twitter. I only mention this because on Friday, he sent out a tweet in response to someone who’d written his name, but not explicitly tagged him. This person was querying how Lord’s status as the saviour of hospitality matches up with him charging £2.50 for a bottle of water and £11 for an alcoholic tipple.

His response? Well…

We're the same price as Creamfields, that you've been raving about. Not sure if you are on the left, or right, but a few press ups wouldn't go amiss.

— Sacha Lord (@Sacha_Lord) September 10, 2021

So he searched his name on Twitter, got all upset when he saw a comment he didn’t like, sent a petulant reply which doesn’t answer the criticism in any way whatsoever and fired off a personal insult to top it off. That’s class for you, isn’t it?

Back in 2009, then future British Prime Minister David Cameron said “too many twits might make a t**t” in a radio interview. You might want to reflect on those words, Sacha…