The extent which some people will go to in order to advertise their products never ceases to astonish me. Things have certainly changed since the first advert on British TV back in 1955 – for Gibbs SR toothpaste. But at least you knew what the product was.

Which is more than I did when Facebook’s algorithm decided to stick this advert in front of me this morning. When I saw this photo, I honestly had no idea what on earth was being promoted. Only with a quick Google search did I discover they were actually microphone isolators…

Even the captain of “Rec session” – it’s safe to write “recording”, by the way as Facebook doesn’t charge for ads per letter – doesn’t really tell you much. The lady in question is literally just standing there in a crop top and denim shorts. She’s not even singing into the microphone, for crying out loud.

Yet look at the number of shares and comments – over 100 of each. Whether Kaotica Eyeball are actually selling anything from this campaign is another question, but it’s certainly catching people’s attention. But I can’t help but think it’s rather depressing that in 2021, this is still how they advertise these kinds of products…