I suppose a big shout out is in order for Mr Pierre David Guetta on his victory in the DJ Mag Top 100 DJs poll for 2021. He’s a man who attracts as much scorn as he does adulation – he might be a rich man thanks to very clever decisions, yet he also curiously employs a solicitor who can’t tell when something is satire.

Now, this blog firmly believes mocking David Guetta is like spanking a man in a gimp suit. It only uses your own energy and you suspect the bloke in the suit likes what you’re doing.  So I thought I’d let Guetta spank his own bottom for the purpose of this post.

Cast your mind back to May 25th last year. This was the day George Floyd drew his last breath. He had been arrested by three police officers on suspicion of using a fake $20 bill. Since that fateful day – in which a police officer kneeled on his neck – Derek Chauvin has been convicted of murder. The event catapulted the Black Lives Matter movement into the public eye.

The world of music was acutely aware of what was going on – and unbeknown to the rest of us, so was David Guetta. On May 31st, he was doing a show in New York City which was being broadcast online to raise money for Covid-19 relief charities. And to give the man credit, his show raised over £400k for a good cause. But one moment caused notably raised eyebrows.

He announced that he’d made a song “in honour of George Floyd”. And in a moment which made millions of toes collectively curl, he announced “shout out to his family”. But you have to see this in full to appreciate it for its irredeemable naffness…

Words fail me, even now…