Nervous are getting a lot of publicity at the moment. The various interviews – and given this is the dance music press we’re talking about, I use the term in the loosest possible sense – pose questions about how did they choose remixers for their bumper 30th anniversary package, a bit about the history of the label and so on.
They even managed to get free publicity courtesy of the BBC – and even though they’re funded by the British public through the licence fee, the questions there were just as supine. Not one media organisation decided, whilst talking to label boss Michael Weiss, to ask him about his record label’s advertising strategy online.
That strategy – and this word is also used very loosely – appears to be to use pictures of ladies wearing next to no clothes and even when they are, the clothes usually have little to no link to the label. Such as this one which appeared on the Nervous Records’ Instagram account yesterday…
I still find it incredibly strange that The Blessed Madonna – normally so outspoken and taking no prisoners – dropped her feminist credentials and refused to question him about it. But one question which remains unanswered at the moment is, who is actually responsible for advertising over at Nervous?
A source in New York reliably informs me that Weiss is not responsible. Other than that, it’s a little unclear at the moment who is. Nervous aren’t saying…
