The Neil Young thing really isn’t the big story here! Whilst Daniel Ek’s Spotify fights bid to pay songwriters more money, the company is about to sign a sponsorship deal worth $380million with Barcelona FC…

Much has been said over the past few days about musician Neil Young demanding his music was taken off Spotify due to false Covid information allegedly being broadcast by their $100million podcaster Joe Rogan. A few of you have asked what my view is on it – so I’ll tell you.

I have never listened to a single podcast from Joe Rogan. Running this blog alongside everything else I do means I simply don’t have the time – so I have no idea what his show is like. But what I do know is they’re paying him $100million, so the idea Spotify were going to side with Neil Young over their own star signing was always absurd.

I also think this is an unfortunate distraction from a far bigger story involving Spotify – the fact they’ll soon be sponsoring Barcelona FC. The deal hasn’t been officially announced yet, but sports journalists who are covering the story are citing it’ll be worth around $380million over a five year period.

If true, this is quite astonishing. Spotify are currently in the middle of a legal battle to pay as little as possible in royalties for songwriters from 2023. The case will almost certainly have to be resolved soon, which leaves a question of why Spotify are fighting this in the first place.

Because if they can afford to spend $380million on a football sponsorship deal, they can afford to pay songwriters more than they do at present. Daniel Ek’s utterly irrational hatred for the industry which made him a multi-billionaire continues…

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