Is all not well with Masters At Work? Mystery of why there’s no interview for any press for “Mattel” promo campaign

Time was whenever someone had a record to promote, especially when an artist has been away for a long time, is media appearances – and lots of them. This strategy has been frequently employed by celebrities whenever they have a book to promote, for example.

Yet despite the relaunch of MAW Records and the release of new single “Mattel” – which is hated by me, but loved by many – there has been no joint interview with the two of them.

They have made appearances elsewhere – not least their takeover of the hugely popular Defected Records radio show – and they have been promoting the record individually across their social media channels.

Yet a joint interview with the two of them – something that would bring in a huge readership for the lucky outlet that got it, and would certainly be possible with the benefit of modern technology – remains illusive.

So what on earth is going on here? Both Vega and Gonzalez know that they are, in many eyes, house music royalty. They’ve known since the 1990s – when they frequently charged $20k a time for remixes – that their name commands attention.

So the absence of an appearance from both men, whether in the form of a written interview or on video, is particularly unusual. This certainly isn’t dispelling increasing suspicion that this comeback is nothing more than a cynical cash-in…

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2 thoughts on “Is all not well with Masters At Work? Mystery of why there’s no interview for any press for “Mattel” promo campaign

  1. Glowing words towards the “brother that he never had”, yet he doesn’t follow him on social media: more rumours that all is not well with Masters At Work – Amateur At Play's House 28 April 2021 at 17:06

    […] few weeks ago, I ran an article that asked whether all was well with Masters At Work. Despite the release of their first single as a duo for over 20 years, there seemed to be no sign […]

  2. The Saturday Recap – 17th April 2021 – Amateur At Play's House 17 April 2021 at 09:30

    […] Sunday: are the Masters At Work guys getting on?Monday: Derrick May’s friend tries to portray journalist as mentally unstableTuesday: why R&S Records aren’t that bright Wednesday: Soundcloud – technologically stuck in 2007Thursday: A video purporting to show Derrick May play does not. Why?Friday: Resident Advisor get shy! […]

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