Simon Dunmore

News -1 Minute

Sef Kombo is leaving his current job to run beleaguered Defected outfit Sondela full time – question is, will the Dunmore father/son duo let him?

An anonymous friend sent this tweet in my direction on Friday, which puts the Sondela post that I did the other day in a rather different context. It turns out one of the reasons...
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News -1 Minute

Has the Defected marketing juggernaut scored a rare fail? Afro house outfit Sondela only has 465 followers

Defected is a modern day dance music success. There’s some discussion about specifics with what they’re doing, but one thing they undeniably do well is marketing, with their social media platforms having all grown...
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News -2 Minutes

Don’t want to pay £28 for a Todd Edwards shirt courtesy of Defected? Here’s how you can get one that’s better… and cheaper!

Occasionally, I do more analytical pieces on this blog. Some things can’t be explained in a few sentences, after all. I wrote a few weeks ago about some things going on at Defected Records...
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News -1 Minute

There’s too many remixes of old tracks in the charts, says Defected boss – so why have you just released new remixes of 1994 song “God Made Me Phunky”, Simon?

It appears that if your name is Mr Simon Dunmore, hypocrisy is something that only other people are guilty of. A few weeks ago, he was complaining about the charts being full of remixes...
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News -4 Minutes

As Defected release over 140 tracks from Todd Edwards archive tomorrow, a pertinent question – are they repeating the mistakes the majors committed with house music in the 1990s?

Let’s start this piece by being kind. Simon Dunmore is a man who has done much for dance music. From his early days at Cooltempo to being A&R at AM:PM all the way to...
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