Mixmag – representing the best of dance music culture, but only during office hours on Monday to Friday!

You can tell it’s a Saturday. Not just because there’s football on later, not even just because there’s even more rubbish on TV tonight than normal. No, it’s because Mixmag are serving up the usual dose of old articles on their social media.

Every weekend is the same. Having journalists at work in the office creating new content is too much effort, apparently. Even preparing articles in advance – standard practice at newspapers for many years to reduce weekend staffing costs – is one step too far.

Hence why Mixmag’s nearly two and a half million followers on Facebook are each weekend treated to scheduled posts with articles from years ago – not even fresh articles from the week gone by make the cut. This article about Carl Cox being spied on by the police is a particular favourite.

I’m just one man running a blog, yet I’m able to provide fresh content every single day. Why can’t an established publication like Mixmag do the same? Isn’t it a bit awkward that a publication which covers a 24/7 culture only seems to operate during weekdays?

Don’t their followers deserve better?

The Six On Saturday column returns next week.

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3 thoughts on “Mixmag – representing the best of dance music culture, but only during office hours on Monday to Friday!

  1. Does anyone at Mixmag EVER read over what they publish? Headline about nine ravers looking forward to going out again leaves followers scratching their heads – Amateur At Play's House 30 May 2021 at 16:32

    […] how I do enjoy mocking Mixmag, the dance music magazine that covers a 24/7 culture – but only during office hours. Yet I also admit to being baffled how their operation continues to run without […]

  2. As Seb Wheeler swaps Mixmag for Defected, are things going to get any better for the beleaguered dance magazine under new stewardship? – Amateur At Play's House 16 May 2021 at 15:45

    […] Barely a word gets written about the underground movements trying to get off the ground. Issues like the gentrification of dance music and plague raves certainly don’t merit a mention. And on the weekend, there’s no one in the office! […]

  3. Even a stopped clock is right twice a day! Why, for a nice change, Mixmag have actually asked a good question about hugging and clubbing – Amateur At Play's House 11 May 2021 at 21:44

    […] this government does with almost everything. And on Tuesday afternoon, Mixmag finally caught up. Having a long weekend, were […]

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